USA Capitol city in traffic
Picture of Leverage

Leverage

July 2025 Industry Update

More selective dining habits forced operators to work harder in July to maintain traffic without relying too heavily on discounts. Rising labor and operating costs kept profitability under pressure even as value competition intensified.

🛑 July 2025 | Below is this month’s roundup of industry trends, pricing updates, regulatory changes, and key developments in the food operations industry. Leverage is committed to keeping you informed with the latest insights that impact your business.

Breaking News

California Fast-Food Chains React to $20 Minimum Wage

  • Major fast-food chains in California, including Burger King, McDonald’s, Chipotle, and Wendy’s, are adapting to the new $20 minimum wage by raising menu prices and exploring automation solutions.
  • These measures aim to offset increased labor costs while maintaining profitability. However, some chains have reported declining customer traffic as higher prices deter diners.
  • Many operators are also adjusting staffing models to improve efficiency. The industry continues to watch consumer reactions closely as these changes reshape the quick-service landscape in the state. SOURCE | RESTAURANT BUSINESS

Trump Tariff on Brazilian Goods Could Increase U.S. Burger Prices

  • A proposed 50% tariff on Brazilian goods, set to take effect on August 1, 2025, is likely to drive up beef costs in the U.S. This move is expected to significantly impact restaurant supply chains and result in higher burger prices for consumers.
  • Many restaurants may have to adjust their menus and pricing strategies to cope with these increased costs. The tariff could also create broader inflationary pressures in the food sector. Industry leaders are closely monitoring the situation to prepare for potential shifts in sourcing and consumer demand. SOURCE | REUTERS

 

Industry

New Federal Tax Law Introduces Deductions for Tips and Overtime Pay

  • A new federal tax law signed on July 4, 2025, introduces deductions for tips and overtime pay, offering potential tax relief for millions of U.S. workers. The measure aims to ease the financial burden on service industry employees and those working extended hours.
  • By allowing these deductions, workers could see increased take-home pay and lower overall tax liabilities. The Treasury Department is expected to release detailed implementation guidance by October 2, 2025. Employers and tax professionals are preparing to adjust payroll and tax reporting practices accordingly. SOURCE | ASSOCIATED PRESS

 

Regulatory

Styrofoam Ban Enacted in Multiple States

  • As of July 1, 2025, twelve U.S. states have enacted bans on Styrofoam food containers, marking a major step toward reducing plastic waste. The new laws include fines for businesses that fail to comply, encouraging restaurants, food trucks, and cafeterias to adopt more sustainable packaging options.
  • Many food service operators are now transitioning to eco-friendly alternatives such as compostable or recyclable materials. While this shift may increase packaging costs, it aligns with growing consumer demand for environmentally responsible practices. The bans are expected to significantly cut down on pollution and promote broader sustainability efforts nationwide. SOURCE | THE SUN

States Set 2025 EPR Laws, Forcing Packaging Reform Across Foodservice

  • Several key U.S. states will implement Extended Producer Responsibility (EPR) laws in 2025, compelling foodservice operators to rethink their packaging strategies. These laws hold producers financially and operationally responsible for the entire lifecycle of their packaging, from production to disposal. As a result, restaurants and food brands must prioritize recyclable, compostable, or reusable packaging to comply and avoid penalties.
  • The regulations aim to reduce waste, encourage circular economy practices, and shift environmental accountability onto manufacturers. Many industry leaders are already assessing new materials and supply chain adjustments to meet these upcoming requirements. SOURCE | RESTAURANTWARE

Fast food prices to get more expensive after new July law switch starts – and it carries $50 fines

  • As of July 1, 2025, ten U.S. states, including California and Virginia, have banned Styrofoam containers for food vendors with 20 or more locations. Businesses that fail to comply face $50 daily fines per violation, pressuring operators to switch to more expensive biodegradable or compostable packaging. This transition is expected to raise operational costs for major fast-food chains, potentially leading to higher menu prices for consumers.
  • The law aims to reduce plastic waste and promote environmental sustainability across the foodservice sector. Many restaurants are already adapting their supply chains to meet the new requirements and avoid penalties. SOURCE | THE SUN

Tomato Prices Expected to Surge by 50% Due to Trade Agreement Termination

  • The termination of a trade agreement that had suspended tariffs on Mexican tomato imports is expected to cause U.S. tomato prices to surge by as much as 50%. This sharp increase could significantly raise operating costs for restaurants and affect menu pricing nationwide.
  • Many operators rely heavily on Mexican tomatoes to meet demand, especially during off-season months in the U.S. As a result, some restaurants may reduce tomato-based offerings or seek alternative suppliers. The price hike highlights broader challenges in the food supply chain as operators face new economic pressures. SOURCE | FOOD AND WINE

Delivery Fee Caps and New Labor Rules Stir Pushback

  • Major delivery apps are grappling with stringent city regulations. In Seattle, a permanent 15% fee cap, driver minimum pay (~$30/hr) and new firing rules have prompted DoorDash to hike consumer fees, calling Seattle the “most expensive U.S. delivery market”. Similar regulatory battles over fee caps and worker benefits are playing out in New York and other cities. SOURCE | NATION’S RESTAURANT NEWS

Americans Are Eating Cheaper. What That Means for the Economy

  • Americans are increasingly choosing more affordable dining and grocery options as they grapple with rising economic pressures. This shift reflects declining consumer confidence and growing caution around discretionary spending. Restaurants, especially higher-priced establishments, are seeing reduced traffic as people trade down to fast food or cook more at home.
  • Grocery stores are also noticing stronger sales of store-brand and budget items. Overall, these changing habits may signal broader concerns about economic stability and could have ripple effects across the food, retail, and service sectors. SOURCE | BARRON’S

 

Restaurant Operations

Foot Traffic Data Shows Sit-Down Dining Stabilizing

  • Location analytics indicate restaurant visit trends are leveling out. In May 2025, overall casual dining traffic per venue ticked up, and fast-casual visits grew 0.3%, even as quick-service traffic dipped 0.8%. Full-service brands are regaining pre-pandemic patronage as consumers return to on-premise dining. SOURCE | NATION’S RESTAURANT NEWS

 

Industry Trends

Dining Preferences Shift: Sustainability Takes Center Stage

  • Restaurant operators are seeing a major shift in dining preferences as sustainability becomes a top priority for many consumers. Customers are increasingly looking for restaurants that emphasize eco-friendly practices, including locally sourced ingredients and reduced carbon footprints.
  • Alongside this, demand for plant-based and plant-forward menu options continues to grow, reflecting both environmental concerns and evolving health priorities. Operators are responding by redesigning menus and supply chains to highlight transparency and sustainable choices. This trend underscores the importance of aligning business strategies with consumer values to remain competitive in a changing market. SOURCE | FOODSERVICE DIRECTOR

Transforming Hospital Dining: Trax Café’s Operations Strategy in Action

  • Trax Café at EvergreenHealth Monroe demonstrates how strategic restaurant operations can redefine hospital dining. By introducing innovative menus and redesigning the space to foster community and connection, the café has transformed from a basic meal service into a vibrant gathering place.
  • Sustainability initiatives, such as local sourcing and waste reduction, further strengthen its operational impact. These strategies have enhanced efficiency, increased staff and guest satisfaction, and diversified revenue streams. Trax Café sets a new benchmark for foodservice excellence in healthcare settings. SOURCE | RESTAURANT DIVE

The 2025 Restaurateur Benchmark Guide By Leverage Buying Group

Prepare for success in 2025 with our Restaurateur Benchmark Guide, a data-rich and expertly curated resource featuring industry benchmarks, profitability and efficiency metrics, and the latest trends in restaurant operations. From food and labor cost standards to customer retention strategies, AI-powered operations, sustainability best practices, and marketing innovations, this guide equips restaurant operators with the insights and tools needed to thrive in a rapidly evolving industry.  Download Now

 

Share this post